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Digital Marketing Manager (Munich, DE)


Cleverciti reduces global emissions by deploying our smart parking solutions: eliminating unnecessary traffic, making parking more convenient for everyone, and maximizing parking asset value. Our core products are AI and IoT-based parking guidance solutions for smart cities. In addition to reducing emissions from unnecessary driving, we also add value to our clients by growing their revenues and improving their customer experience.

We are currently in a phase of rapid, global expansion and are looking for an experienced and highly engaged Digital Marketing Manager to join our team, based in our global HQ in Munich, Germany. You will be part of an innovative, dynamic and international team with offices in Germany, US, and UK. Join us to help build the future and to do a job that matters!

Our Digital Marketing Manager will help build and drive ABM (account-based marketing) within our company to accelerate the pipeline specifically within our focus markets and target accounts. This role will report to the Head of Marketing. The successful candidate will align with other marketing functions, sales teams and external stakeholders to build, manage and optimize digital account-based marketing campaigns, automation journeys and ad placement. This is a new role within our team, so expect a high degree of ownership to influence business results. This is a creative problem solving and hands-on opportunity for someone who would like to play a key part in our exponential growth!

Role & Responsibilities

  • Build and manage the end-to-end execution of digital automated user journeys across channels including paid search, paid social, remarketing, email, chatbot, landing pages
  • Implement and execute a full digital ad strategy
  • Increase targeted website traffic, retention rates and return users
  • Help create and manage an account attribution ranking model
  • Grow contacts and segment audiences and work closely with content to deliver personalized touchpoints to them
  • Identify needed journey content and brief team to further engage key leads within strategic accounts
  • Prioritization of campaigns based on cost-benefit analysis
  • Work with team to brainstorm new and innovative growth strategies
  • Monitor and draw-out insights from performance data across digital channels
  • Project and monitor ad spend across digital channels, look for ways to increase spend efficiency and ROI
  • Keep projects and tasks up to date in project management tool
  • Up-to-date on the latest trends and technologies in digital marketing

What you need to succeed

  • BSc in Marketing/Business or similar
  • Proven account-based marketing success is essential
  • 3+ years experience executing marketing automation and campaigns within a B2B environment
  • Highly data-driven, you are obsessed with optimizing every datapoint
  • Strong analytical skills and experience reporting on campaign and channel performance
  • Expertise on digital channels: email, social platforms, paid search, remarketing
  • Good understanding of B2B email marketing best practices
  • Hands-on experience with Google Analytics / Ads, LinkedIn Campaign Manager, Facebook Ad Manager and similar
  • Very familiar with all types of digital ad formats and purposes within the sales cycle
  • Test, fail fast and improve is your motto
  • Innate love of MarTech: fast learner and hands-on experience with a wide range of marketing tools
  • Automation platform expertise: Salesforce, Hubspot, Optimizely, Zapier ideal. ABM automation platform experience a plus.
  • Deep familiarity with metrics like: CAC, LTV, CPA, CVR, ARPA, ROAS
  • Basic understanding of marketing principles: copy, design, data and UX
  • English native/professional working proficiency a must. German language proficiency a plus
  • Smart city / smart mobility interest or experience a plus

Why Cleverciti

  • A chance to improve the sustainability of our planet
  • Well-funded and fast-growing company (latest funding round in Oct 2020)
  • Competitive pay
  • Open and direct feedback culture
  • Global-minded and diverse team of people from many nationalities
  • Office easily accessible by U-Bahn and S-Bahn and parking available onsite (with Cleverciti guidance!)
  • Modern equipment with choice of hardware (MacBook or Windows laptop)
  • Drinks, snacks and a barista-quality coffee machine in our stocked kitchen
  • Direct access to learn from our experienced founders and executives
  • We also have fun! We enjoy regular team events like Oktoberfest and more (when Corona allows)
  • We offer flexible working hours, and are remote-friendly during Corona times
  • Personal learning and development budget to hone your skills and enhance your career

It is our commitment to have a diverse and inclusive company culture. All qualified applicants will not be evaluated based on age, gender identity, ethnicity, sexual orientation, disability status, or religion.

To all recruitment agencies and headhunters: Cleverciti does not accept speculative or unsolicited CVs from agencies and headhunters. Any unsolicited CVs received will be treated as the property of Cleverciti and Terms & Conditions from agencies or headhunters associated with the use of such CVs will be considered null and void. Vacancies are not open to any agencies, unless otherwise specified in the description.

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