SKIDATA: Let's Welcome St. Johns Shopping Center, Liverpool

SKIDATA and Apex Parking revitalized the existing parking solution for revenue growth.

Challenge: Modernizing a decade-old parking system to enhance customer experience and increase revenue.
Solution: A comprehensive upgrade with SKIDATA's barriered parking solution and a commercial e-commerce platform, in partnership with Apex Parking.

Project Overview

• Advanced Technology Transforms Parking System
• Strategic Partnership Boosts Revenue Growth
• Innovative Customer Experience Enhances Attraction

Innovative Strategy for Growth

St. Johns Shopping Center in Liverpool embarked on an ambitious project to revitalize its parking facilities. Recognizing the need to update their 10-year-old equipment, the center management teamed up with SKIDATA to implement a state-of-the-art barriered parking solution. The project's scope extended beyond hardware upgrades, aiming to commercialize the parking solution in a manner unprecedented in shopping centers.

Enhanced Customer Experience with Mobile E-commerce

The project introduced a mobile e-commerce solution, streamlining the customer journey to its simplest form. Once registered, customers can drive in, park, and drive out with payment automatically processed upon exit. This system eliminates the need for queuing at pay stations and fully automates the parking experience.

Market Sensitivity and Customer Base Expansion

Understanding the price sensitivity of parking in the area, the project successfully expanded the car park's customer base. This retail car park now generates revenue from a broader group of users, including commuters and leisure visitors, while still providing ample space for core retail shoppers.

 

 

"We are in a great location with incredible facilities. We knew we needed to bring customers back, and we knew we needed a growth strategy that was innovative and sustainable. With the hardware, software and ecommerce solutions delivered by APT SKIDATA and the strategy delivered by Apex Parking, we also knew we were in safe hands."

Neil Ashcroft, Center Management, St. Johns Shopping Center

 

FACTS & FIGURES 

Project Name: Parking Solution Revitalization at St. Johns Shopping Center

City: Liverpool, United Kingdom

Installation Date: Upgrade commenced in 2020

Requirement: A cutting-edge, customer-focused parking solution to drive revenue growth

Solution Implemented: Advanced barriered parking system, mobile e-commerce platform, strategic marketing, and product development. SKIDATA Sweb.Ecom Pay Per Use (Autopay)

Autopay Adoption: Over 30,000 registered users for the Autopay system

Realization / Special Features: A unique approach to commercializing parking solutions in a shopping center environment. Returned to 2019 revenue figures in just 8 months, significantly faster than the anticipated 18 months with an average 75% occupancy on weekdays and full capacity on weekends.

About SKIDATA 

SKIDATA is an international leader in the field of access solutions and their management. Almost 10,000 SKIDATA installations worldwide in ski resorts, stadiums, airports, shopping malls, cities, spa & wellness facilities, trade fairs and amusement parks provide secure and reliable access and entry control for people and vehicles. SKIDATA places great value in providing solutions that are intuitive, easy to use, and secure. The integrated concepts of SKIDATA solutions help clients optimize performance and maximize profits. SKIDATA Group (www.skidata.com) belongs to the publicly traded Swiss Kudelski Group (www.nagra.com), a leading provider of digital security solutions.